Established in 2018 and proudly curated in London
About Retold
After a substantial career in the fast fashion industry Retold owner Clare Lewis decided to re-ignite her passion for vintage and segued into the second-hand sector in 2018 when Retold was born.
“I myself was going through a period of change in my consumer values (I had just left a job spanning 14 years working for a high street retailer) and l was turning to vintage more and more as an alternative to buying new. I wanted to inspire others to also do the same so created Retold to make vintage / second hand clothing inspiring and accessible to as many people as possible. I like to think Retold represents todays fashion conscious individual who loves a modern aesthetic but wants to shop sustainably without compromising their style and time.
Retold has allowed me to enjoy all that I loved about fashion but in a way that is much more environmentally friendly. I feel over the last few years I had definitely become aware of the negative side to the fashion industry - from the damaging environmental effects of over-consumption and bad shopping habits to the unethical and unsustainable practises of fashion brands which just didn’t sit right with me anymore”.
‘Selling vintage has opened up a huge community of like-minded individuals that want to see / make positive change in the industry and its so inspiring to be part of that and feel like you are contributing to bigger change’
Based in east London each item is handpicked by us and we drop new edits every month on the website as well as host monthly open studio’s where you can drop in and shop IRL.
Retold is also proud to partner with a variety of vintage businesses and sustainable creatives to bring you guest edits throughout the year with previous collaborations include The Nines, Sacrosanct, Caroline Dickinson, The Natural Dyeworks, Humansea Vintage, We Resonate, Camilla Hewitt and J.S Archive.
We hope you love our collections as much as we do! Thank you for being here and choosing vintage and Retold.
Clare.